Forget Sudoku, the craze that's sweeping the UK today is “The KLM Game”. In return for your email address – given to the Dutch airline by one of your so-called friends in a moment of spam-ignorant madness – you get to watch a little Flash animation asking you to pick a seat on a cartoon aeroplane. After selecting one, you're guided to your cartoon seat by a cartoon stewardess (who, it has to be said, is probably a lot older than she looks – cartoon mutton dressed up as cartoon lamb, if you ask me) who then reveals to you whether you've won a return flight to Boston, New York, Los Angeles or a range of other North American cities. Obviously I picked a seat in front of the wings, as I hate sitting at the back. Oh, and an aisle seat, too, as you can nip to the toilet more easily. ["Rhodri, it's a GAME." "Oh."] Inevitably, my attempt was unsuccessful, but then I get the chance to have another go – providing I supply them with 3 email addresses of other people. When they've played the game, I get to play again. I was half asleep while doing this, dreaming of yellow taxi cabs, Sunset Boulevard, and whatever stuff you get in Memphis or Vancouver – gigantic sandwiches, perhaps – and before I realised that the whole things was primarily a huge email address-harvesting operation, I'd already given them 4 of my own email addresses and 5 of close friends and acquaintances, including that of the redoubtable . He pulled me up short with an email that, had it been read out, would have had a booming, incredulous tone. Apologies to everyone who is now getting emails offering disappointing deals for a family of 4 flying from Huddersfield to Den Haag. It might be my fault.

I wonder why KLM never used Mel & Kim's “FLM” in an advertising campaign… Obviously Mel's dead, so they'd have trouble getting her to re-record the vocal, but, hey, it's amazing what you can do with technology these days. Trawl through the Mel & Kim 2″ tape archive until you find a vocal take of her just saying the word “EFF” (surely not that difficult, it's a common everyday word, after all) and drop it in. Hey presto.

No, KLM, don't thank me, just give me a free return flight for 2 to New York.

I just bid for a Zanussi fridge freezer on eBay. Now that's modern.